But that’s only the start of Cadillac’s technology showcase with this new car, vitally important in attracting new, young customers. All but the base model comes with the brand’s new CUE infotainment system, seamlessly integrated into the monolithic gloss black center stack. First tested on the XTS, added time with the system is showing some flaws, mostly in regards to the speed to which it reacts. Apart from the beautiful graphics, what makes CUE unique is that it features operations much like your iPad, meaning you can swipe though menus, drag navigation destinations or radio stations into your favorites, and even zoom in on the screen by pinching your fingers together.

Included in the Luxury and above trim level, buyers also get a back-up camera, full leather seats, remote start and keyless access with a push-button ignition. Upgrade to the Performance model and along with LED lights and those better bolstered seats there’s a driver awareness package that includes lane departure warning and forward collision alert, paired with Cadillac’s safety seat that will vibrate on the side to alert you to where the danger is.

Optional then is a Driver Assistance package with full speed adaptive cruise control, rear cross traffic alert, a heads-up display, plus a front and rear auto brake feature that will actually stop the vehicle if a collision is deemed imminent.

Yet another feature, and one that’s consistently becoming the norm in such segments, is a drive mode button, with the ATS offering both a Touring and Sport mode. While the latter is more engaging, it doesn’t deliver quite the level of sensitivity that the BMW system does. An even more responsive setting would be the single best way Cadillac could further improve the engaging feeling of the ATS.