But forget passengers; getting drivers behind the wheel is the real concern for Cadillac, with brand marketing boss Don Butler telling journalists that the ATS launch that they haven’t had product that was relevant to young luxury buyers. “We haven’t been cool,” he admits.

While the styling of the relatively subdued ATS won’t draw buyers in, it also won’t scare them away – something the CTS was criticized for.

Aesthetics may be subjective, but the pricing is attractive, starting at $33,990 for the base 2.5L while the 2.0T model starts at $35,795, undercutting the 328i. Those eager for the V6 can get it for $42,090 while AWD can be added on.

Technology, luxury and innovative safety features will all help, but what makes the ATS a winner is the fact that it delivers on its promise of being a rival to the untouchable BMW 3 Series; a perfect luxury sports sedan to get you to the office and one that, should you wish, will deliver on the track.